Buyology (angol)
Termékleírás
Uncover the hidden mechanisms of our buying behavior!
Buyology offers you a unique insight into a world where psychology and marketing merge - helping to understand why we buy what we buy.
This book is a fascinating exploration of the consumer's brain and reveals what truly lies behind our decisions. Using new brain science methods and extensive studies, it uncovers hidden motivations that help us-or, conversely, that advertising and marketing strategies exploit. If you are curious about what influences our purchasing decisions and want to better understand how modern marketing operates on an unconscious level, Buyology is exactly for you.
Forget ordinary marketing manuals. This book provides a deeper perspective that will surprise you while equipping you with valuable insights for your own business or personal decision-making.
Why choose Buyology?
- Reveals unconscious processes that influence buying behavior.
- Based on modern brain science and original research.
- Helps understand marketing tricks and strategies in depth.
- Inspires better decisions when buying and selling.
- Readable and accessible even for readers who are not psychology experts.
Main product features
- In-depth analysis of consumer behavior.
- Use of modern techniques from the field of neuromarketing.
- Unique insights you won't find elsewhere.
- Useful for marketers, entrepreneurs, and curious readers.
- Contains practical examples and scientific data.
- Ez is érdekelheti
- A szerző további könyvei
- A kiadó további termékei
- Utoljára megtekintett
Hasonló szerzők
Nagyker együttműködés
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