Discover the world of global marketing and broaden your insights!

Global Marketing (author: Svend Hollensen) is a professional publication focused on international marketing topics. It offers an overview of concepts, approaches, and contexts related to companies operating in foreign markets and can serve as both a study and practical resource for those interested in marketing in an international context.

Whether you are a manager, student, or entrepreneur interested in marketing, Global Marketing addresses marketing principles in relation to different markets. The book covers, among other things, working with cultural differences, taking into account local preferences and trends, and the role of digital technologies in reaching customers in various countries.

Why might the book Global Marketing be useful for you?

• Understanding international markets: It offers frameworks and topics that help consider opportunities and risks in a global environment.
• Strategies for different segments: It deals with adapting marketing activities to various cultures and regions.
• Practical tools: It contains examples and illustrative cases that can be used as inspiration when planning.
• Orientation in trends: It discusses selected global trends and their potential impact on marketing decision-making.
• Inspiration and innovation: It presents various approaches that can broaden the perspective on international marketing.

Main product features:

• Detailed approach to the issues of international marketing
• Topics focused on practice and case studies (depending on the specific edition's contents)
• Suitable for professionals and marketing students
• Focuses on the influence of culture, economy, and technology on marketing
• Supports the development of strategic thinking in marketing decision-making