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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create...
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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
leírás elrejtése
- Kiadó: Palgrave Macmillan
- Kód:
- Kiadás éve: 2015
- Nyelv: Angol
- Kötés: Kötött
- Oldalak száma: 216
- Csomag szélessége: 21.7 cm
- Csomag magassága: 15.9 cm
- Csomag mélysége: 2.1 cm
- Csomag súlya: 414 g
Recenzió